Christian Métrailler – BIO
Raised in Switzerland, of Swiss and Basque origins, I have worked in the USA, France and Spain, and gone through just about every step of the production chain, from the early days as PA, production coordinator, location scout, and later as cameraman, editor, post-producer, director, and finally agency producer. I was one of the pioneers in Paris of digital production and Final Cut Pro as early as 2000.
25+ years in advertising, as producer and post-producer (beauty, fragrance, automotive), on both sides of the fence, agency (Publicis, Young&Rubicam, McCann-Erickson, Atletico) and production, have given me a global understanding and vision of the overall workflow from client needs and culture down to the life of a production freelancer on the battlefield.
I moved to Barcelona in 2004, and worked as agency producer at Central de Producers in charge of the SEAT account.
As Head of TV at Atletico in Barcelona since 2008, I developed from scratch a full department of Print and TV producers that quickly gained international recognition, and I produced personally all worldwide SEAT campaigns, and several P&G fragrance international campaigns.
Brands I have worked for: SEAT, P&G (Rochas, Replay, Laura Biagiotti), Guerlain, Kanebo, Garnier, L’Oréal, Renault, Peugeot, Citroën, Kodak, Colgate, Nestlé, Marlboro Classics, etc…